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Midlands Air Ambulance Charity’s long term corporate partner, M6toll, will be granting free passage to all motorbikes participating in Bike4Life on Sunday 22nd April.
Roadchef Norton Canes are also offering all bikers a bacon or sausage sandwich with medium hot drink from Fresh Food Café for only £5, with £1 from each transaction going to Midlands Air Ambulance Charity.
3,500 motorcyclists are due to take part in the 23-mile route, which starts at Meole Brace in Shrewsbury, and ending at the Bike4Life festival at RAF Cosford in Shrewsbury, with a range of stalls waiting to entertain both riders and visitors.
Last year, M6toll provided the same generous offer, helping bikers raise a staggering £73,800 for Midlands Air Ambulance Charity.
James Hodson, director of motorway operations and facilities for M6toll, said: “Midlands Air Ambulance Charity is responsible for amazing life-saving work that takes place across the Midlands. We have a great relationship with the charity, and will always look to support them where possible.”
Sofia Voutianitis, corporate partnerships manager for Midlands Air Ambulance Charity, said: “It’s relationships like this that ensures we can raise as much money as possible for our cause, and keep Midlands Air Ambulance Charity operating and saving lives. Bike4Life is a fantastic day out for thousands of people, and it’s through support from organisations like M6toll that we can hold such a brilliant event.”
Bikers looking to take advantage of the offer will be asked on the day to follow the directional signage when approaching the M6toll, and use the Wide Load Lanes at the far left at all plazas.
Redemption of the offer at Fresh Food Café can be obtained via the customer producing their Bike4Life ticket at the till point.
For more information about the Midlands Air Ambulance Charity and how to support the organisation in other ways, please contact the team on 0800 8 40 20 40 or visit: www.midlandsairambulance.com